Frozen Food Brand
Leading Coffee Brand
Leading Soft Drinks Brand
We have a wealth of experience and understanding in research techniques to measure the effectiveness of campaigns. We work with independent research organisations to ensure that research programs deliver meaningful learnings. Our objective is to help advertisers improve the effectiveness of campaigns over time.
We employ different techniques for different media formats depending on clients’ objectives, with some examples outlined below.
We commission independent research agencies to study the effectiveness of in-store campaigns using transactional data received directly from retailers. Test and control stores enable the researcher to see the exact different in-store media makes to produce sales both during and post campaigns. Please see below for examples of research case studies.
Redbus can implement qualitative research studies using independent research companies conducting exit interviews to understand what consumers take away from campaigns.