Media Networks: In-Store

We selected trolley media to guarantee our message was front of mind at the points of choice and purchase in-store. We wanted to ensure sufficient time in front of shoppers to drive them to the aisle and the Glenfiddich brand. The campaign delivered excellent sales uplifts, tracked through EPOS data. We would definitely consider putting trolley media on the plan for future campaigns.

Richard Cox, Director, John Ayling & Associates