Media Networks: In-Store

Audience and Packs

We offer a choice of formats to target a range of different audiences. Campaigns can be built around specific retail chains, regions or individual stores depending on marketing objectives or product distribution.

Grocery – Asda, Sainsbury’s, Tesco

We are just as interested in customers’ shopping missions as their demographic profile. We believe in selecting media which fits the shopping mission.

By providing advertisers with media channels matched to shopping missions, we reduce wastage and deliver more targeted communications. For example, basket media for impulse products in convenience stores, or larger pack sizes & multi-buys on trolleys in supermarkets.

Our audience is diverse, including families, young professionals, couples and singles all with different shopping missions. However, they are all in the store to buy your brands and are highly susceptible to relevant communications.

We provide the right media channels to reach your target audience at the right time and we can also help you tailor your message to ensure the best possible impact.

DIY – B&Q, Homebase

DIY shopping missions differ from grocery because it is not a weekly purchase of staple items.  Our audience comprises of home interest DIY’ers as well as tradespeople, and our network gives you access to the vast majority of the UK’s DIY shoppers.

Health & Beauty - Boots

Unsurprisingly, the audience in our Health & Beauty network is largely female! The network focuses on bigger stores in upmarket shopping complexes where the audience is looking for a range of products rather than a single distressed purchase.