It’s that time of year again – Freshers’ is upon us! It’s THE key event in the student marketing calendar and we always get excited for a new year of opportunities to connect brands with this valuable demographic.
So, What is Freshers’?
Freshers’ is the period between September and October when universities welcome new students. It’s a time packed with events, opportunities to meet other students, to sign up for clubs and of course there’s lots of partying. It’s the first time students are away from home, the first time they’re making independent decisions and the first time they have the cash to act on these decisions. And with their loans kicking in, they have ample money to spend on things like fashion, going out, eating and drinking.
How Can Brands Get Involved?
Freshers’ has become a major opportunity for advertisers to get in front of an audience with strong spending power. Check out these facts:
18-24s have an annual combined spending power of £23 billion (BAM)
The average monthly student spend is approximately £820 (National Student Money Survey)
62% of students spend twice as much during Freshers’ compared to the rest of the term (The Beans Group)
In order to raise awareness of their products and services, brands advertise, host events, give away tons of freebies and offer discounts to students with the aim of establishing brand loyalty with this next generation of consumers.
How Redbus Can Help
We know 18-24s are particular when it comes to advertising. They’re more likely to install blockers and prefer ads that they can skip. Research also shows that outdoor is one of the most popular advertising formats amongst Gen Zers (Kantar Millward Brown), making Redbus’s network of on-campus digital screens the perfect solution. Here are some quick facts about the network:
We have 300 highly visible digital screens across 75 university campuses
We reach two-thirds of the UK student population
We work with top brands from FMCG, retail, telecoms, finance sector and beyond
We allow advertisers to run highly engaging content that can be integrated with other media channels
Opportunities beyond Freshers’
There are times to connect with the youth market beyond Freshers’ and maintaining a presence throughout the academic year is important. Key marketing opportunities include:
January – ‘Refreshers’
Students are back at uni after the Christmas and New Year’s holidays and are ready to get back into the groove of student life. Some will be keen to party again now that they’re back with friends, while others will look to kick the New Year off on a healthy foot.
April – Students receive another loan instalment
Students are ready to spend again. Spring is in the air…they’ve just received a fresh instalment of cash and will be thinking of planning holidays and how to enjoy the summer.
May/June – End of year celebrations
The academic year is nearing its end and students are ready to celebrate!
Want to learn more? Get in touch for more information about how Redbus can help you achieve your marketing goals. We’re just an email or phone call away.
Redbus Media – 020 7291 6200 or firstname.lastname@example.org